People didn’t just fill their plates this Thanksgiving weekend — data shows they also filled their online shopping carts.
Black Friday online shopping this year set a new high, reaching $10.8 billion in sales, according to Adobe Analytics, which tracks U.S. e-commerce data.
That’s more than double what online consumers spent on online shopping in 2017, when sales were just over $5 billion, according to Adobe.
Other “hot sellers,” according to Adobe, were makeup and skin-care sets, Bluetooth speakers and headphones, smart watches, perfumes and espresso machines.
Increasingly, online shopping is happening on smaller screens. More than half of all online sales on Black Friday –about 55% — were on mobile screens, according to Adobe.
Overall, it appears people were more keen to shop online than to hit the stores in-person.
In another analysis of Black Friday spending, MasterCard said online retail sales rose 14.6% compared to last year, while in-store sales only inched up 0.7%.
Overall retail sales — combining both online and in-store sales — were up 3.4% this year, according to MasterCard.
