Ad spending in the GOP presidential primary has already surpassed $32 million, per AdImpact.
The fight for the Republican presidential nomination is already breaking ad-spending records as the confluence of well-funded candidates and a proxy war of big-money outside groups have hit the airwaves. So far, more than $32 million has been spent on ads in the race this year, per the ad-tracking firm AdImpact.
The pace is historic — Democrats in 2019 didn’t cross the $30 million ad-spending threshold (like Republicans did last week) until July. And Republicans in 2015 didn’t hit $30 million in ad spending on their open presidential nominating fight until October of that year.
And the massive escalation comes as candidates have taken great lengths to fill their super PAC coffers and woo mega-donors behind the bids, gearing up for a costly fight.
