The president\u2019s campaign seeks to \u201cboost Biden\u2019s standing among young voters who are crucial to Democrats\u2019 success in elections\u201d and will be used to counter former President Donald Trump\u2019s \u201cmassive social media following\u201d if he is the nominee, Axios reported.
The report noted that the president\u2019s digital strategy team would like to connect with influencers across the county to help Biden tout his record to those who do not follow the social media accounts of Biden, the White House, or the Democratic Party. Reportedly, there are four Biden digital staffers \u2014 run by Rob Flaherty, who has been named assistant to the president and will hold the same rank as press secretary \u2014 focused on influencers and independent content creators on the White House payroll, not the Biden campaign.
Some \u201cunpaid and like-minded\u201d content creators working with the White House include TikTokers Harry Sisson, who talks about news on the Chinese social media app, and Vivian Tu, who talks about financial topics on the Chinese social media app.
Biden\u2019s effort comes as polling shows younger voters, ages 18 to 29, preferred Biden over the former president by a 26-point margin during the last presidential election and preferred Democrats over Republicans by a 28-point margin in the 2022 midterms, according to a Tufts University Tisch College poll.
Jen O\u2019Malley Dillon, White House deputy chief of staff, told Axios, \u201cWe\u2019re trying to reach young people, but also moms who use different platforms to get information and climate activists and people whose main way of getting information is digital.\u201d
Axios also noted that social media influencers might have their own briefing room in the future and allow influencers more access to the president. Sisson had reportedly asked the White House, \u201cWhen are we going to get press briefing passes?\u201d He noted that the White House was \u201cvery responsive to it.\u201d<\/p>\n\n\n\n