Sydney Sweeney\u2019s new movie took a tumble at the box office in the wake of backlash stemming from the actress\u2019s recent ad campaign with retailer American Eagle.<\/p>\n\n\n\n
\u201cAmericana,\u201d which Sweeney stars in alongside Paul Walter Hauser and Halsey, opened to an estimated $500,000 at the box office after debuting in 1,100 nationwide, according to The Hollywood Reporter<\/u><\/a>. In comparison, current blockbusters \u201cWeapons,\u201d \u201cFreakier Friday\u201d and \u201cNobody 2\u201d recently reeled in an estimated $25 million, $14.5 million and $9.3 million, respectively.<\/p>\n\n\n\n The \u201cEuphoria\u201d star came under fire last month after her new ad campaign<\/u><\/a>, \u201cSydney Has Great Jeans,\u201d a play on \u201cgood genes,\u201d debuted for the popular clothing retailer.<\/p>\n\n\n\n Some criticized the jeans campaign, featuring the blond-haired, blue-eyed actress, as having racist undertones.<\/p>\n\n\n\n \u201cGenes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color,\u201d Sweeney says in one video<\/u><\/a>. \u201cMy jeans are blue.\u201d<\/p>\n\n\n\n President Trump eventually waded into the discourse in defense of Sweeney.<\/p>\n\n\n\n \u201cSydney Sweeney, a registered Republican, has the \u2018HOTTEST\u2019 ad out there. It\u2019s for American Eagle, and the jeans are \u2018flying off the shelves.\u2019 Go get \u2018em Sydney!\u201d Trump said in a Truth Social post.<\/p>\n\n\n\n Did Sweeney\u2019s controversial ads play a role in the film\u2019s less-than-stellar opening?<\/p>\n\n\n\n Deadline notes<\/u><\/a> that while it may have had an impact, the film was never projected to be a major blockbuster hit and is still expected to be profitable for Lionsgate<\/u><\/a>.<\/p>\n\n\n\n