McDonald’s is leaning into its reputation as a breakfast value offering, vowing to reject a surcharge on meals with eggs while announcing a special one-day discount on Egg McMuffins.<\/p>\n\n\n\n
The fast-food giant said in a release<\/a> Tuesday that to mark the 50th anniversary of its breakfast-menu cornerstone, customers would be able to purchase an Egg McMuffin sandwich, as well as a Sausage McMuffin With Egg sandwich, through the McDonald’s app for just $1.<\/p>\n\n\n\n \u201cAt McDonald\u2019s, breakfast isn\u2019t just a meal; it\u2019s a cherished tradition and cornerstone of our brand,\u201d McDonald\u2019s USA President Joe Erlinger said. \u201cEvery morning when we open our doors, we are a breakfast restaurant.\u201d<\/p>\n\n\n\n Coinciding with the release, a McDonald’s executive emphasized in a LinkedIn post<\/a> that the chain had no intention to charge customers extra for meals featuring eggs amid a nationwide shortage<\/a> that has sent prices soaring and prompted at least two other national chains to do so<\/a>.<\/p>\n\n\n\n “Unlike others making news recently, you definitely WON\u2019T see McDonald\u2019s USA issuing surcharges on eggs, which are 100% cage-free and sourced in the U.S.,” wrote Michael Gonda, McDonald’s chief impact officer for North America.<\/p>\n\n\n\n The announcements come as McDonald’s tries to leave a recent slump behind: Earlier this month, it reported its worst quarterly sales drop since the pandemic<\/a> \u2014 but forecast improving results for 2025.<\/p>\n\n\n\n Year to date, its shares are up some 6%, outperforming broader market indexes.<\/p>\n\n\n\n