People didn’t just fill their plates this Thanksgiving weekend — data shows they also filled their online shopping carts.<\/p>\n\n\n\n
Black Friday online shopping this year set a new high, reaching $10.8 billion in sales, according to Adobe Analytics, which tracks U.S. e-commerce data.<\/p>\n\n\n\n
That’s more than double what online consumers spent on online shopping in 2017, when sales were just over $5 billion, according to Adobe.<\/p>\n\n\n\n
Other “hot sellers,” according to Adobe, were makeup and skin-care sets, Bluetooth speakers and headphones, smart watches, perfumes and espresso machines.<\/p>\n\n\n\n
Increasingly, online shopping is happening on smaller screens. More than half of all online sales on Black Friday –about 55% — were on mobile screens, according to Adobe.<\/p>\n\n\n\n
Overall, it appears people were more keen to shop online than to hit the stores in-person.<\/p>\n\n\n\n
In another analysis of Black Friday spending, MasterCard said online retail sales rose 14.6% compared to last year, while in-store sales only inched up 0.7%.<\/p>\n\n\n\n
Overall retail sales — combining both online and in-store sales — were up 3.4% this year, according to MasterCard.<\/p>\n\n\n\n