If anyone was waiting for the other shoe to drop in the upcoming presidential race, former President Donald Trump just did, launching his own line of tennis shoes on Saturday.<\/p>\n\n\n\n
\u201cI\u2019ve wanted to do this for a long time,\u201d Trump said when he announced the launch of a sneaker line at Sneaker Con in Philadelphia.<\/p>\n\n\n\n
\u201cI have some incredible people that work with me on things and they came up with this … and I think it\u2019s gonna be a big success,\u201d he added.<\/p>\n\n\n\n
In his brief remarks at the sneaker launch, Trump indicated the line could be an effort to reach out to younger supporters, saying, \u201cWe\u2019re going to turn this country around fast. We\u2019re going to turn it around. And we\u2019re going to remember the young people, and we\u2019re going to remember Sneaker Con.\u201d<\/p>\n\n\n\n
He was met with a mostly enthusiastic crowd, though some occasional boos permeated through the cheers.<\/p>\n\n\n\n
The line, called Trump Sneakers, is available for preorder online.<\/p>\n\n\n\n
It features three different pairs of tennis shoes: a pair of high-tops, a pair of red laceless athletic shoes and a pair of white laceless athletic shoes.<\/p>\n\n\n\n
The high-tops, which are gold and emblazoned with a \u201cT\u201d on the outside of each shoe, are called the \u201cNever Surrender High Top Sneaker\u201d and are priced at $399 online. The athletic shoes, which feature a \u201cT\u201d and the number 45 on the sides are priced at $199.<\/p>\n\n\n\n
The purchase of a pair of sneakers comes with extra laces and a Trump \u201csuperhero charm.\u201d<\/p>\n\n\n\n
The website selling the sneakers also features a \u201cVictory47\u201d perfume and cologne for sale at $99 each.<\/p>\n\n\n\n
The sneakers, perfume and cologne sales have nothing to do with Trump\u2019s presidential campaign or the Trump Organization. The former president\u2019s name, image and likeness have been licensed to CIC Ventures LLC to sell the sneakers.<\/p>\n\n\n\n
President Joe Biden\u2019s re-election campaign mocked the sneaker launch, with communications director Michael Tyler saying, \u201cDonald Trump showing up to hawk bootleg Off-Whites is the closest he\u2019ll get to any Air Force Ones ever again for the rest of his life.\u201d<\/p>\n\n\n\n
The announcement comes less than 24 hours after Trump incurred a more than $350 million penalty<\/a> for engaging in repeated financial fraud through his family corporation. Trump has said he intends to appeal the order.<\/p>\n\n\n\n This isn\u2019t Trump\u2019s first time licensing his name, image and likeness to sell products. In 2022 and 2023, he struck a licensing agreement to sell NFT trading cards<\/a>. Those cards were produced and sold by NFT INT LLC, which had a licensing agreement with Trump to use his name and image.<\/p>\n\n\n\n Sneaker Con, the venue where Trump debuted the sneaker collection, is an event that started in 2009 and has become one of the premiere events within the broader sneaker culture that has exploded in recent decades<\/a>.<\/p>\n\n\n\n With the rise of sneaker culture, signature shoes have moved beyond athletes to musicians, actors and more. Some politicians are now thought of as \u201csneakerheads,\u201d which is slang for people who tend to rock particularly desirable sneakers. Rep. Jared Moskowitz, D-Fla., reportedly has somewhere in the neighborhood of 150 pairs of collectible sneakers.<\/p>\n\n\n\n Sneakers directly associated with politicians are rare. There are a pair of Nikes designed<\/a> for former President Barack Obama, but only a couple of pairs are known to exist, and Under Armour made a pair for him with the presidential logo that Steph Curry wore<\/a> for a game. <\/p>\n\n\n\n